Samanta Shoes was featured in the WSA Today (July 2007) Cover  Story with some of the largest companies in the footwear industry.
The  following are some quotes from Samanta Joseph, Designer
& CEO, that  were included in the article:

"Independent retailers have loyalty to brands that improve their cash flow and profitability," said Samanta Shoes CEO and designer Samanta Joseph "Many independent retailers are not adding new brands because they can't afford to take a chance. This trend is killing the comfort market, because established comfort brands are becoming complacent. And new brands are being embraced by fashion-oriented retailers who are taking market share from pure comfort players."

"Now comfort is really no longer a niche, but an expectation, so shoemakers have to find a secondary niche that makes them special," Joseph pointed out, adding that Samanta carries women's sizes 11, 12 and 13.

"Zappos.com and Endless.com has changed the customer expectation of service," said Joseph. "People are getting shoes shipped overnight, and they're trying them on in the comfort of their own homes. This is putting pressure on traditional retailers to provide a better customer experience in their stores. This is good for the industry, because customer service has bee a lost art form in recent years."