40 Rising Stars Under 40

February 26, 2012

Excerpt from Black Enterprise "40 Rising Stars 40 & Under" February 26, 2012 (http://www.blackenterprise.com/2012/02/13/40-rising-stars-40-under/)

Samanta Joseph, 34 
Samanta JosephSamantaShoes.com 

Changing the game in the retail shoe industry, Joseph runs a company that designs and retails stylish, comfortable shoes for women challenged to find footwear in their size. Her inspiration: the need to find durable comfort on city streets. “I ripped apart a pair of my very expensive shoes to see how they were made. I did some research and realized that they were made for women with high arches and insteps.” Joseph decided to design shoes that were more comfy for a wider market. 

Designing shoes has been a passion of Joseph’s since she was a child, and her business, launched in 2003, grossed approximately $1 million in 2010. 

Dream vacation: Petit Martinique, an island off of the island of Grenada. "The thing I love about the island is that there are no electronics–no TV, no telephones, no computers. So when you’re there, you’re just engulfed in the serenity of nature and can have some good old family time." 

Dream car: "Anything with a DVD player in it that will entertain my 4-year-old daughter and 6-year-old son!" 

Phone: Samsung Smiley 

Laptop: Lenovo X200 "It’s lightweight and compact and does everything I need it to do." 

Other tech tools: Canon Powershot SX210IS "I love this camera so much because it has the Powershot compactness but the operating system of an EOS, like the Canon Red Deluxe D. It has a super zoom and the digital quality of the pictures is so awesome." 

Favorite store: Crazy 8 "I shop mostly for my kids, so anywhere I can get quality at an affordable price is where I will live." 

Favorite beverage: "A natural, very tasty veggie fruit juice that my dad makes."

On Monday, January 30 three MassChallenge Alumni, including Samanta Joseph, traveled to New York City to ring The Opening Bell at the New York Stock Exchange thanks to our friends at the Startup America Partnership!

Wendy Williams Show Logo Beige Viv Wide Pumps featured in the Plus Size Fashion segment on the Wendy Williams Show.
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"Samanta Joseph didn’t plan on becoming a shoe designer. But Joseph was always a bit picky about her shoes and got into the habit of creating her own – taking bits and pieces from one pair of shoes– bows or shoelaces, for example – and putting them on another pair to make her shoes unique. Now, as head of Samanta Shoes, Joseph, 33, is not only sharing her creative twists on footwear but serving a special niche market – large-size women’s shoes. The 7-year-old company offers styles up to size 14 and can be found on most major shoe online retailer sites."
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Television shows have turned great brands into household names. Debra Messing returns to USA Network as Molly Kagan in The Starter Wife, recipient of 10 Emmy Award nominations. The Samanta Brand had a major feature in the season premiere. The following styles were featured: Viv Tan Pump, Celeste Burgundy, Viv Pony, Viv Sling (Red, Black, Tan), Kimberlee, and Kimberlee Tall.

It’s almost time to store away your summer clothes and bring out your fall ensemble. Essence beauty editor, Pamela Edwards, reveals this year's Fall fashion trends.

  • Take a jumpsuit into the fall by pairing it with a tailored jacket. 
  • Bold brights can be highlighted with neutral tones.
  • Give lace an edge by pairing with bold accessories.
  • Tone down the bulk of faux fur with form fitting skirts or pants.
  • Nicole (pictured above) is modeling the lace trend, which is hot this Fall, with a pair of Viv Pumps by Samanta.


    Our very own Samanta Viv Pump was featured on the Today Show by Adam Glassman, Creative Director of Oprah's O Magazine.

    Samanta and Kelvin have been chosen as two of America's coolest young entrepreneurs in inc.com's annual 30 Under 30. Click below to read the blurb

    Tyra Banks wears her Samanta Kay on set of The Tyra Banks Show.


    Featured on Essence Today

    February 16, 2007
    Samanta Shoes is featured on the Essence Today Show for plus-size fashions.

    Excerpt from January 1, 2007 New York Daily News. "Make 2007 the 'Year of the Money' by Nicole Lyne Pesce.

    Need a little push to get those resolutions going? Last night, plenty of New Yorkers decided to kick that dead-end job and do something they truly love. As inspiration, we present 30 go-getters who managed to take a bite out of the Big Apple while still in their 20s.

    "We're bringing comfort to stylish shoes," says Samanta Joseph. "I would buy a lot of expensive shoes, but they were hurting my feet and I couldn't understand why." With her husband, Kelvin, Joseph now tailors heels to suit women with different-size arches, and has even branched out to include men's footwear and jewelry lines.


    Sanaa Lathan found wearing her favorite Samanta heels at the Season 4 Premiere Screening of Nip/Tuck.

    Samanta Joseph (Founder and CEO of Samanta Shoes) is profiled on the Black Enterprises Business Report. Samanta Shoes makes comfortable, stylish footwear and has been featured in such programs as the Today Show, The Oprah Magazine, Inc., People, InStyle, and numerous others.
    Samanta Shoes is featured on Life & Leisure TV by Mia Hendrickson. From the Annual Fashion Footwear Show Expo in New York.

    Featured on Latina Magazine

    September 16, 2005

    Samanta Shoes featured in Latina Magazine 


    Samanta, Founder and CEO of Samanta Shoes, was featured on the September 9, 2005 edition of Essence Magazine. Click the image below to read the story.


    "Kelvin Joseph's living room is full of his wife's shoes.  Boxes of Samanta's shoes are stacked everywhere -- dozens of them.

    And Kelvin Joseph isn't complaining.  His wife, Samanta, is a hot new shoe designer.  And he's right behind her, admiring the shoes and putting his accounting skills to work as vice president of their thriving company, Samanta Shoes."

    Click the image to read the full story.

    Samanta Shoes on cover of New York Resident Magazine
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